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After Several Injuries, Peloton Interactive Calls Back Treadmills

Peloton Interactive, a cultish fitness business that sells internet-connected exercise bikes and treadmills, has recalled over 125,000 treadmills and halted sales after the devices were related to a child’s death and hundreds of other injuries. The US Consumer Product Safety Commission also issued a separate recall for the Peloton Tread and Tread+ treadmills, advising users to immediately avoid using them.

Peloton’s voluntary recall comes nearly three weeks after the Consumer Product Safety Commission first warned customers about the treadmills’ potential for injury or death. For more than a month after Peloton Interactive first revealed that a child had died in an accident involving one of the treadmills. John Foley, Peloton’s CEO, apologised today for his earlier insistence that the treadmill will not be recalled, a stance that had perplexed some people who work in or follow the connected-fitness industry.

Foley said in a statement, “Peloton made a mistake in our initial response to the Consumer Product Safety Commission’s request that we recall the Tread+. We should have engaged more productively with them from the outset. For that, I apologize.” Peloton had been considered one of the pandemic’s home-fitness success stories until its safety risks were revealed to the public in March.

Despite the famously long delivery times for freshly ordered exercise bikes and treadmills, the company’s revenues increased in 2020. Peloton Interactive claims to have over 1.7 million subscribers who have either purchased the company’s expensive home equipment and paid a monthly fee of $39 for video classes or paid $12 per month for mobile-only access to exercise classes. However, after the joint recalls were revealed this morning, Peloton stock plummeted.

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