BuzzFeed, a Digital Media Company, announced Thursday that it plans to go public via a merger with a publicly traded special purpose acquisition company.The company, merging with 890 Fifth Avenue Partners, is targeting a $1.5 billion valuation. The deal is expected to close in the fourth quarter.The company said that they plan to acquire Complex Networks, a digital publisher that specializes in streetwear, music and culture, for $300 million. The deal is made up of $200 million in cash and $100 million of equity in BuzzFeed. It added it will immediately accelerate BuzzFeed’s revenue growth.
BuzzFeed co-founder and chief Jonah Peretti said that the SPAC could help strengthen the company’s position to acquire other digital media companies. They have been talking to founders of companies, management teams of companies, I think there’s a lot of excitement to join up with us. BuzzFeed in November acquired news site HuffPost from Verizon Media for an undisclosed amount.
The Digital Media Company will trade under the ticker symbol “BZFD” on the Nasdaq. The company said its management team will stay in place after the deal, with Peretti remaining CEO and Felicia DellaFortuna as its CFO.With today’s announcement, we’re taking the next step in BuzzFeed’s evolution, bringing capital and additional experience to our business. The company has also bulked up its business in other areas, leaning into e-commerce, selling things like branded cookware, and affiliate commerce.