.The Pinch of Nom cookbook has sold approximately 210,506 copies in its initial 3 days of sale. Moreover, that is more than 45,000 in number as compared to any other non-fiction work been sold in a weeks’ time ever since the existing records activated in the year 1998. This also means that the Pinch of Nom is the 9th fastest selling book of any type of description – besides the novels of Dan Brown, JK Rowling as well as EL James.

Previously, Jamie Oliver had the finest sales at the first-week for the cookery book. Together with Jamie’s Italy that sold almost 155,000 copies before the 2005 Christmas.

In addition, one of the speedily selling non-fiction books had been Peter Kay’s “The Sound of Laughter” that sold around 165,000 copies in the year 2006, as per the data of Nielsen BookScan.

Co-creator of Pinch of Nom- Kay Featherstone stated that the success was “absolutely incredible”. Moreover, Featherstone launched a slimming blog along with partner Kate Allinson. After Allinson’s sister pestered them for losing weight 3 years ago.

“We went to our local weight loss group and we came away kind of shocked. That people just didn’t know how to cook,” Featherstone expressed BBC Radio 5 Live’s, Emma Barnett. “We’d previously had a restaurant – Kate’s a classically trained chef – so we decided to just try to help people. But we never dreamed that we’d get here. It’s crazy” she further added.

Additionally, Pinch of Nom now has more than 1.5 million followers over Facebook as well as approximately 463,000 over Instagram. Featherstone believed that their site, as well as a book, had hit a chord since they were being through the same thing. As the people reading their write-ups.

“We cook for normal people. We’re in our weight loss journey ourselves,” she said. “We are in that struggle and we understand how hard it can be.”

Allinson had lost almost 5 stone as beginning to attempt to weight loss and Featherstone had lost close to 7 stone, she voiced.

Furthermore, meals in the book are publicized as “healthy recipes that don’t taste like diet food”. Elucidating the name of the blog, Featherstone said: “It is just ‘nom, nom, nom’. Because the food that we make is food that doesn’t diet food.”