Regulated by its new operation’s head, the French carmaker Renault’s Indian unit is hopeful to turn the angle as well as re-connect with its consumers via new & innovative products.
51 years old, Venkatram Mamillapalle, who has recently taken over the reins as the organization’s new managing director, declares that Renault will soon launch around 4 products, which will include 2 entirely new models, over a spell of approx. 15 to 18 months to revive its India’s operations.
Lackluster demands for all its merchandises, excluding Kwid that has led to continuous erosion in its local market share. According to recent data, Renault’s stakes collapsed to almost 2.3 % over the fiscal year 2019 down from around 4.43 % as per the data of FY17.
“The mid-term plan is in force and everything goes as per the plan. We need to have double the share by 2022 with a proper line up (of products) with RBC (code name of new product Triber) this year and HBC (code name of unnamed new compact SUV) next year. In addition, we have the facelifts of Duster and Kwid going on too, both are coming this year,” states Mamillapalle.
Triber is a multiuse vehicle that is based upon the Kwid podium plus will possibly go on sale in the second quarter of this year. However, marginally smaller, the Triber will be competing against Maruti Suzuki Ertiga. It is one of the best-selling multi-seater in India.
Like its European competitor Volkswagen, Renault also is eager towards turning around operations in India. Regardless of its headquarters fronting the sturdiest winds. Which includes custody of its previous CEO Carlos Ghosn, seen in several years.
In his first conversation with the members of the press after taking the charge, Mamillapalle, who had spent little almost 4 years at Autovaz in Russia, guaranteed that Renault’s mid-term blueprint for India would be intact.
Throughout 2018-19, Renault sales plunged to almost 22 % to close under merely around 80,000 units. While the overall passenger vehicle industry developed by almost 3 percent, according to a recently shared data.
Duster that had even uprooted Mahindra Scorpio and became India’s bestselling SUV. Currently has just nearly over a percent stake over the market of utility vehicles. Its other models such as Capture plus Lodgy were unsuccessful in making a mark.
Also fading to meet fixed timelines for introducing new products Mamillapalle decided that Renault has had challenges over retail front. A number of Renault’s franchises have jumped ship to go in for dealerships for added automotive brands. As well as some others have departed the business.
Presently, with 4 models Renault has approximately 350 dealerships all over the country. Car market leader Maruti Suzuki added almost as many dealerships only over the course of the last fiscal year.