Did you know that a pint of beer that you buy can feed a cow? Interesting right? World’s top breweries like Anheuser-Busch InBev, and similar beer makers like Simba and White Rhino are giving away huge amounts of grains as well cattle fodder. The leftover barley and wheat or the grains that are by-products of breweries and is often sold to local farmers, cattle sheds, dairies at extremely nominal rate.
With every drink that is produced there is increased cowfeed produced. Thus resulting in increased cow welfare in states similar to Chandigarh, Uttar Pradesh, Punjab and Chandigarh. This regions levy cess on beer and Indian Made Foreign Liquor (IMFL). These taxes leads to increased cost of bottles by 50 paise per bottle and more and IMFL cost on extra Rs. 2. At the local bars and lounges the cost increases by Rs. 5 and Rs. 10 per bottle respectively. The increased amount is given to the cow welfare fund cess, and the funds are used to provide shelter and stray cattle. These further help the cattle in improving the sheds for housing various cattle.
Prabhtej Singh Bhatia who is the founder of Simba beer, the popular craft beer brand. He mentioned that the company is largely dependent on agriculture for the beer industry, the company which is a start-up. At this stage the company sells approximately around 5000 kg of spent grain every day. This is given as fodder to huge dairies and at the same time contribute towards farmers living in the nearby area of brewery in Durg city of Chhattisgarh.
Another company White Rhino, based in New Delhi is a leading craft beer brand and is popular across various Indian states. Apart from being popular among the beer drinkers it also supplies cattle feed to various farmers living in the nearby region. There is a brewery in the Malanpur district near city of Gwalior.
As per reports by Economic Times, the company AB InBev, is working in partnership with the International Crops Research Institute for Semi-Arid Tropics (Icrisat) in Telangana. The company has provided almost up to 7,000 kg of malt on a regular basis at a very low fee. The president of the beer firm of South Asia, Ben Verhaert, mentioned that source across the company breweries in the Telangana region which helps in providing feed to around 1500 cattle over 10 villages of the region.
Another interesting fact is that various cattle owners along with breweries benefit from these initiatives and helps to maintain goodwill. The spent gran is sold at a lesser rate of 4-5 times as compared to standard fodder marketed across the stores and also acts as a CSR initiatives. The companies often earn a small amount towards the initiative.
The Managing director of Heineken which is controlled by UB group, Mr. Shekhar Ramamurthy mentioned that the spent grain is of no use to the company. The concept of selling the same as cattle feed, in an agriculture based country like India, is important and hence are happy with the proposition.