The terms “sustainable” and “organic” are common now on food menus all across the UK. Even today, organic products comprise of a small portion of the total food market, and consistent purchasers continue mainly to be the wealthy ones. As per research, the originator of the UK’s biggest organic vegetable box delivery company said that “I just hate the fact that the food choices we make have become defining of status and class”. In the year 1980s, organic vegetable box Delivery Company started selling the organic vegetable boxes straight to the community from the farm of the family in Devon, South-West England.
In the year 1980, the word sustainability was almost not used and organic farmers were known as “freaks on the fringes”. Riverford is one of the most reputed organic delivery box services. In the year 2018, as per the analysis of the company, their total turnover generated was about £50 Million by selling the boxes of vegetable around 50,000 per week. Business features growth in sales from 2013 due to increased customer inclination towards purchase of seasonable and sustainable products, mainly home delivered. In spite of the progress of companies like Riverford, researchers think that the organic industry is supposed to grow into majority in the UK. As per the soil association, UK food and farming charity made organic products comprising 1.5% of total sales of food and drink with a revenue of about £2.2 Billion. As per research, it is anticipated that overall sales of organic vegetable boxes were approximately 30-40% more as compared to the supermarket of non-organic products. For some of the products like pork and chicken, the sales price can be doubled due to the expensive organic grain.
As per the analysis by the Soil Association’s certification arm director of business development, Europe, organic foods are deep-rooted and are supported by governments and consumers. On reference of Amsterdam, the government of city work for organic food amongst the canteens of the public sector, whereas Denmark has the policies of trying the fewer income groups available to sustainable food. In France, the proportion of organic food of overall food sales three times greater than in the UK, where in Denmark, the ratio is six times greater. Organic products are available in a large amount in the cost-effective normal grocery chains involving Co-Op, Asda and Morrison’s. After the period of the recession of 2008, organic foods witness the growth in the UK.