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VistaJet to Reach Carbon Neutrality by 2025

VistaJet, a private jet charter operator, has announced plans to become carbon neutral by 2025 in order to help the aviation industry achieve its sustainability goals. Carbon offsetting schemes in Zimbabwe and the Brazilian Amazon, as well as the option for consumers to pay more for renewable fuels like biofuel, are all part of the plan.

Customers would be more likely to reinvest cost savings into sustainable add-ons, according to VistaJet founder and chairman, because the company’s shared economy business model “competes with full aircraft ownership” by providing subscribers access to its fleet of 160 private jets. Thomas Flohr told CNBC, “The price and cost advantages that we give allow for that extra charge.”

VistaJet has seen an 80 percent or higher adoption rate among customers who choose offsetting services, he said. According to Flohr, the organisation will also use cutting-edge technologies for route planning, such as artificial intelligence to predict consumer behaviour and minimise empty legs.

One of the major issues with corporate jets is this. In comparison to a shared model where capacity is continuously optimised, some of these empty flights can be up to 50%. The plans come as the airline industry continues to face pressure to reduce carbon emissions and strengthen sustainable practises, even as it recovers from the impact of the coronavirus on international travel.

The global aviation industry is currently aiming for a 50% reduction in carbon emissions by 2050. Despite criticism of private jet flights, which are often seen as less competitive than commercial alternatives due to their low passenger numbers, Flohr believes the industry is at a turning point.

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